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Monday - May 12, 2008
Bronto is no dinosaur. Founded by former Red Hat executives and launched in 2002, the e-mail marketing software provider has certainly seen its industry and marketplace evolve and change dramatically around it. While questions are often raised about whether e-mail can remain an effective marketing channel given the flood of spam invading consumers' in-boxes and, spending on the channel continues to grow. Cofounder and CEO Joe Colopy said Bronto entered the e-mail marketing space at a time when a host of vendors had emerged and were splitting the market.
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Sunday - May 11, 2008
In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the same things in an uncertain economic environment and expecting the same results is, at worst, a definition of marketing insanity.
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Saturday - May 10, 2008
Typically, new technologies tend to promise more than they deliver. That has not been the case with Web services, which are being integrated into just about every new e-commerce application. "Support for Web services has come from application vendors, application development tool suppliers and middleware vendors," said Jason Bloomberg, a managing partner with market research firm ZapThink.
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Saturday - May 10, 2008
The software as a service trend is revolutionizing the call center industry, as companies of all sizes are now discovering the advantages of going with hosted versus on-premise solutions. With SaaS for the call center, applications are hosted on a shared platform in a data center and delivered to the agents via the Internet or dedicated network.
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Saturday - May 10, 2008
Last November, Procter & Gamble's Vidal Sassoon launched with much fanfare its first hair salon in China's virtual world. There was even a virtual ribbon-cutting ceremony. However, today the VS salon in HiPiHi, China's oldest and largest virtual world, sits mostly empty save for the occasional visitor.
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Friday - May 9, 2008
The state of Texas may be the latest to take a bite out of Amazon's bottom line by assessing sales taxes on past purchases by state residents. Texas tax officials are reviewing the taxable status of Amazon purchases after an inquiry from the Dallas Morning News, which asked why the e-tailer appeared not to be collecting sales taxes from Lone Star State buyers.
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Friday - May 9, 2008
The long-running debate over net neutrality took another turn Thursday when two lawmakers introduced a bill that would make it a violation of antitrust law for broadband providers to discriminate against different types of content in routing traffic on their networks.
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Friday - May 9, 2008
Electronics retailer Circuit City Stores will allow Blockbuster and its largest shareholder, Carl Icahn, to look into the company's finances in connection with the video rental company's proposed buyout offer. Circuit City also revealed that it has hired Goldman Sachs to help the company look into strategic alternatives to build its shareholder value.
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Friday - May 9, 2008
MySpace has forged agreements with other popular Internet sites -- Yahoo, eBay, Photobucket and Twitter -- to permit MySpace users to migrate their data. Profiles, videos and friend networks are among the content that can be ported. They can then access the partner sites using their MySpace user names and passwords.
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Friday - May 9, 2008
The long list of companies Microsoft might acquire post-Microhoo includes such outré possibilities as Netflix, Cisco and Salesforce.com. Facebook is also on that list -- but its potential as a Microsoft acquisition target is beginning to look less unlikely. In fact, it's looking downright plausible. Rumor has it Microsoft has already approached the social networking site about a possible sale.
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Friday - May 9, 2008
Gas prices are setting record highs, homeowners are facing foreclosure, the dollar's slipping further down a black hole, and the credit industry is collapsing. These are frustrating times -- and perhaps that's partly why "Grand Theft Auto IV" just set some new records for video game sales.
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